19 dec2020
yusaku kamekura work
When global attention focused on Japan for the 1964 Olympics, the logo and posters Yusaku Kamekura created for these events received international acclaim and established Japan as a center of creative design. The Olympics in East Asia: Nationalism, Regionalism, and Globalism on the Center Stage of World Sports. Yusaku Kamekura was honored for his many contributions to the emergence and fostering of the concept of graphic design in Japan following his death. “Graphis.” Yusaku Kamekura – Portfolio – Graphis, www.graphis.com/master-portfolio-slideshow/yusaku-kamekura/design/#1.http://brainmag.sendenkaigi.com/post/126991609085/power-of-design-yusaku-kamekura-demonstrated-at, “History | Nippon Design Center.” Nippon Design Center, Inc., www.ndc.co.jp/en/about/history/.http://www.designishistory.com/1960/yusaku-kamekura/. On the contrast, the trademarks in Japan only followed the fashion but were not able to become classic and everlasting. 12 1959 Japanse tekst Kamekura, Yusaku Graphics. Bijutsu Shuppan-sha, 1971.) His career would eventually lead him to work on the branding for Nikon (Nippon Kogaku). I wondered what I could make that had those qualities, but that you could also hang in a room. Kamekura had created corporate symbols and identities for a great number of well-established companies such as NTT(Nippon Telegraph and Telephone Corporation), Recuit, Nikon and Yamagiwa. This was crucial to iintroducenot only the concepts of international design to Japan, but also the larger concept of graphic design to the masses. Kamekura a First published in 1975, the slim paperback is the result of an offbeat collecting quest done by Japanese designer Yusaku Kamekura (1915-1997). When he was seventeen, he took his first assignment when he designed the Japanese edition of Antoine de Saint-Exupery’s Night Flight, and he knew that he wanted to become a graphic designer. Permanent collection Paul Rand: His Work from 1946 to 1958, 1959. His use of color, while minimal, was bright and imaginative, especially when paired with his use of black backgrounds to bring out most of the color and the texture. 3. Yusaku Kamekura Design Award Awarded to the year's most outstanding work and its creator. There are 6,128 graphic design works online. Also, in 1993, he was inducted into the Tokyo and New York Art Directors Club (ADC). Perhaps most well known for his work for the Tokyo 1964 Olympics, he combined modernist principles and typography with the Japanese cultural heritage through the simplistic combination of the words "Tokyo 1964", the olympic rings and the sun from the Japanese flags. When world war II ended in 1945, Japan’s crushing defeat brought millions of its citizens to the brink of starvation, suffering, and labor unrest. Persuaded by journalists Matsuo Suzuki and Masataka Ogawa, Kamekura then co-founded Nippon Design Center with Ryuici Yamashiro and Hiromu Hara in the 1960s. Yusaku KamekuraPaul Rand: His Work from 1946 to 1958Japan, 1959printed paper10.25 w × 10 h in (26 × 25 cm)Signed and inscribed to interior page: [For Marion San with love Paul-San 5/26/59].Literature: A Designer's Art, Rand, pg. by Yusaku Kamekura (Editor) 5.0 out of 5 stars 3 ratings. In terms of his personal life and interests, He has said that he is a huge fan of anything regarding sports or athletics. Followers 17. 9.75"x 10.25" Some water staining present, condition noted Yusaku Kamekura Alfred A. Knopf 1959 Paul Rand: His Work From 1946 To 1958 By Yusaku Kamekura: $500. Follow. They were simple, yet powerful and clean-cut. He would often incorporate photography into his work to contrast against his simple geometric forms and layouts. Cart Tokyo Olympics 1964 Design Guide Sheet: Download Recreated Vector Poster. He worked for a joint advertising office headed by Hideshige Ota for several months this year. Yusaku Kamekura, born April 16, 1915, was a prominent designer of the post-war period. Find many great new & used options and get the best deals for Paul Rand: His Work from 1946 to 1958 by Yusaku Kamekura at the best online prices at eBay! He is probably best-known for his 1964 Tokyo Olympic Games posters as Japan was still culturally shaken from the aftermath of the WWII, and Kamekura was tasked with creating a successful poster campaign to propel his country into the post-war design elite. 132 pp. Page 1 of 1. Born in 1915, Yusaku Kamekura grew up in Niigata Prefecture, northwest of Tokyo on the Sea of Japan. 40 is an out-of-print and rare issue of a slim 54pp Japanese magazine from the 60s dedicated to all things design. His trademarks and symbols were usually contributed with abstract, bold, and geometric forms. I thought of burning butterflies.”. Known as the “godfather of post war … He wanted to give an equal change the young rising design generation, so he also valued competition and always encouraged young designer and his students by giving them equal opportunity to join the design organizations. “Kamekura was thrilled with the world,” said Ikko Tanaka. In 1962, he set up his own practice and established Kamekura Design Office. To promote the standard of design in Japan, Kamekura had founded multiple design organizations throughout the course of his life. Kamekura is best know for his graphic work for the Tokyo Olympic Games in 1964. Those trademarks helped shape the corporate images and direction, and many of them were still used by the companies today. Kamekura’s work on the Osaka expo poster was, in my opinion, one of his best performances that exemplified his efforts to unify the aesthetic themes of Bauhaus and Constructivism with Japanese ideals and traditions. Another one of these contributions can be seen in his co-founding of the Nippon Design Center, in the 60’s, with multiple large company sponsors. Yusaku Kamekura (1915-1997) was one of Japan’s most prolific graphic designers. “Company | TAIYO MACHINERY Co.,Ltd.” 日本語, www.taiyokikai.com/en/company/. His work would go to not only define Japan’s post-war, but also the general aesthetic as well as the ideals of the time. At that time, he thought that trademarks from Europe and America not only promoted products but also enhanced their appearance. Japan had no history of modern design whatsoever, and Kamekura was frustrated with the little recognition that designers and artists received from the society. Overview. Followers 17. Tokyo: Bijutsu Shuppan-Sha, 1971. Tokyo & New York: Zokeisha & Alfred A. Knopf, 1959. Graduated from Nihon University Junior High School in 1933. His work was seen as contemporary as it was being designed around trends that, not only were big at the time but also simplistic in nature with minimal uses of color. From Rago/Wright, Yusaku Kamekura, Paul Rand: His Work from 1946 to 1958 (1959), Printed paper, 10 × 10 1/4 in Bio Japanese, 1915–1997. Yusaku Kamekura, born in 1915, played an important role in shaping the modern graphic design of Japan. It is no secret that Rand was a great admirer of Japanese design and would regularly remind his students that the Japanese were, in his mind, entirely unparalleled in the field. The simple phrase “Tokyo 1964” combined with the Olympic rings and the red sun from the Japanese flag demonstrated his blending of western modern design approach and the Japanese cultural aesthetic. 1979. The text, especially prepared for a Western audience, invites the attention of all those interested in Japanese culture. Account & Lists Account Returns & Orders. This effort to bridge the gap between western and eastern design trends came following the Japanese defeat in WWII in 1945, which led to the Japanese combining and incorporating many western trends and influences into their society. Notable Works. Kamekura’s passion for design, as well as his love for his home country, would go on to help define an entire era for design all over the world. 3rd Japan Industry floating fair Kamekura, Yusaku Graphics. As design was essential in supporting the expansion of commercial market, Kamekura also pursued the path of trademark, signs, and corporate symbols. Title Personal Work Client Personal Work. His prominent 1964 Olympic poster, which was the first Olympic poster to use a photograph, was designed after six runners spent hours making stagger false starts toward a line at which a commercial photographer aimed a telephoto lens. View all works. When he designed the famous Hiroshima Appeals poster of 1983, Kamekura explained his thought process behind the peace poster: “skeletons and nuclear mushroom clouds are beautiful and frightening. A subjective history of graphic design (not necessarily the canon and certainly not in chronological order) by NCSU students for GD203 Graphic Design History course, http://brainmag.sendenkaigi.com/post/126991609085/power-of-design-yusaku-kamekura-demonstrated-at, http://www.designishistory.com/1960/yusaku-kamekura/, https://collection.maas.museum/object/349928, https://medium.com/@kailindong/yusaku-kamekura-biography-8b15c3fcb0c7, Lester Beall- Posters for the Rural Electrification Administration, Who’s Who in Graphic Design- Lester Beall. Title Personal Work Client Personal Work. Because of the heavy influence of western industrial design, Kamekura emphasized abstract geometric forms a lot in his work accented with bold and flat colors such as grey-blue, chrome yellow, grey pink and orange. More about him: yusakukamekura.blogspot.com/ Tokyo 1964 Title Graphic Design Today, 1990 Client Personal Work. Skip to end of content Nikon SP, 1957. The symbol and poster designs for the 1964 Tokyo Olympics were Kamekura’s best-known work. Founded by eight commercial companies which were also its client, Nippon Design Center sought to drive up the standards within the Japanese advertising and design industry. Once when he visited New York for the International Design Conference, he recalled a story of him brought home the boxes decorated with abstract design that Americans soldiers left at the station right after the war. Yusaku Kamekura has 19 works online. In 1978, Kamekura founded JAGDA(Japan Graphic Designes Association) to bring together professional designers with talent and served as first president. An Inscribed Copy in Slipcase.” Modernism101.Com, 16 June 2015, modernism101.com/products-page/graphic-design/kamekura-yusaku-yusaku-kamekura-his-works-tokyo-bijutsu-shuppan-sha-1971-an-inscribed-copy-in-slipcase/#.WsZFcIjwaHv. Kamekura picked the only one that had the power of an Olympic poster until 80 exposures were taken at 1/1000th of a second. Text by Yusaku Kamekura, 1962 Design 11 No. PAUL RAND: HIS WORK FROM 1946 TO 1958 Yusaku Kamekura [Editor] Yusaku Kamekura [Editor]: PAUL RAND: HIS WORK FROM 1946 TO 1958. Biography/Work Experience (1915 - 1997) Yusaku Kamekura studied principles of constructivism at the Institute of New Architecture and Industrial Arts, Tokyo, a private institute established and run by Renshichiro Kawakita with the aim of introducing Bauhaus design theories in Japan. Known as the “godfather of post war Japanese graphic design”, Kamekura had always been trying to elevating the role of graphic designers in Japanese society and providing opportunities to talented young generations of designers. Yusaku Kamekura (1915-1997) was one of the pioneers of Japanese graphic design who was at the forefront in promoting graphic design as an essential factor of modern society, culture and art, and whose achievements helped to establish the reputation of Japanese graphic design internationally. All it amounts to, really, is a bunch of black and white company trademarks – 699 of them, to be exact – designed throughout the flourishing, consumerist post-World War II Modernist period. Olive endpapers. Kamekura valued fair-play, and recognized the talent in a young designers at first glance. Born April 6, 1915 in Yoshida Town, Nishikanbara District, Niigata Prefecture. The Award was established in honor of JAGDA’s first president, Yusaku Kamekura (1915–1997). Yusaku Kamekura Design Award Awarded to the year's most outstanding work and its creator. Kamekura was highly influenced by western industrial design in the early stage of his design career and education. True. Free shipping for many products! Notable Works. 150 plates, 31 in color. He tried to bring in this new concept of graphic design into the nation and propel the design industry in Japan. The Tokyo Olympic symbol is a powerful, concise design, while the posters capture the dynamism of athletes. by Yusaku Kamekura (Editor) 5.0 out of 5 stars 3 ratings. This issue includes a feature on boat interior design and modernist furniture. 1. Skip to beginning of content. He combined international style of design and traditional Japanese art, and had created posters, corporate symbols, trademarks, and book covers that were still world-known today. Two years after his first one-man show, he organized the famed Graphic '55 exhibition at the Takashimaya department store, introducing design into the vocabulary of the populace. Kamekura is perhaps most well known for his work for the Tokyo 1964 Olympics, as he combined modernist principles and typography with Japanese cultural heritage. Learn about the artist and find an in-depth biography, exhibitions, original artworks, the latest news, and sold auction prices. This award was established with a grant from his bereaved family. Overview. In his work and in his teaching, _____ sought both unified dynamic harmony and relationships among contrasting elements. Kamekura had always been seeking for new ideas and new materials in design, like what he once said “design lives for its freshness.”, Explain By Example: Designing Production Systems, Design System for dummies, create your own flavor of React Native app in 3 easy steps, AMA with Alissa Briggs, Director of Design, Trailblazing Architects Inspire Future Design Leaders, Designing for wellbeing in times of change. Some of these works include the logo for Taiyo Kikai-Kogyo Machine Factory (1943), Daishowa Seishi Paper Mill (1966), as well as the Nippon Telegraph & Telephone Company (1952). View all works. This was done to further push his ideas onto the Japanese design scene and later the world, seeing as he, “thought that it would make the Hinomaru [modern Japanese flag] look like a modern design” (Kelly 45, Kamekura 1966). He was a pioneer of graphic design in Japan, and founded the Japan Design Center in 1960. Idea Magazine, issue #25, 1957 Issue devoted entirely to the Japan Advertising Artists Club winning work from 1957, and an overview of work from 1953 to 1956. Alongside these advertisements, he worked on the team behind Nippon Camera magazine, which was a photography magazine that took traditional Japanese symbols and forms and blended them with the design trends of the time. Some of the covers would use photographs to emphasize certain aspects of the 2-D design, which Kamekura would use a lot more in the following decade. While Kamekura was successfully expanding his personal design career, he had always been trying to consolidate the role of graphic design in Japan and cultivate more talented young designers in the community. In 1989, he founded Creation magazine, a limited-edition magazine that ran to 20 issues until 1993, all led and art-directed by him. Following that year, he became famous as a graphic designer and surprised the world with his famous Olympic poster in 1964 and the 1970 Osaka Expo poster. New York/Tokyo: Alfred A. Knopf/Zokeisha, 1959. Japan’s economy was focused very heavily on exports and people are more inclined to purchase things with good design. Paul Rand: His Work From 1946 To 1958 By Yusaku Kamekura: $500. Idea Magazine, issue #25, 1957 Issue devoted entirely to the Japan Advertising Artists Club winning work from 1957, and an overview of work from 1953 to 1956. Devising the look of Tokyo ’64 fell to Yusaku Kamekura, the dean of Japanese graphic designers, who had imbibed modern design from the Bauhaus-trained professors of … Email to friends Share on Facebook - opens in a new window or tab Share on Twitter - opens in a new window or tab Share on Pinterest - opens in a new window or tab Bidding closed. He worked for a joint advertising office headed by Hideshige Ota for several months this year. Following his brief freelancing period, in 1962 Kamekura would go on to set up his own design firm with all the attention he had garnered in the past decade. Square quarto. (Yusaku Kamekura: His Works. He was eager to make impact with his design and communicate information with a sensitivity. He spent five years collecting 700 logos from across the world for his book Trademarks of the World, which was a standard book for the period published in 1956. 120 The two designers first met in 1954, after which He was outspoken, blunt, and straightforward, just as his work which always had a style of boldness, clarity and directness. Bidding closed. Yusaku Kamekura’s design for the Olympic poster conveyed Tokyo’s ambitions: the five interlocking rings, topped by a huge red disc, the rising sun. He is probably best-known for his 1964 Tokyo Olympic Games posters as Japan was still culturally shaken from the aftermath of the WWII, and Kamekura was tasked with creating a successful poster campaign to propel his country into the post-war design elite. Artworks. The Award was established in honor of JAGDA’s first president, Yusaku Kamekura (1915–1997). More about him: yusakukamekura.blogspot.com/ Tokyo 1964 He has chosen friends who are the formost figures in their professional fields such as Sofu Teshigahara, who was the flower arrangement master, and Ken Domon, who was the leading photographer in Japan. More work from this maker '79 the 9th annual Tokyo international lighting design competition Kamekura, Yusaku Graphics. View Yusaku Kamekura’s artworks on artnet. Right out of his education, Kamekura went on to study under the German-trained, Japanese photographer, Yonosuke Natori. …the war was led by Kamekura Yusaku, whose importance to the emerging graphic-design community led to the affectionate nickname “Boss.” Kamekura’s poster proposal (1967) for the Japanese World Expo ’70 in Ōsaka, for example, displays his ability to combine 20th-century Modernist formal experiments with a traditional Japanese sense of harmony. Skip to end of content Nikon SP, 1957. Title Personal Work Client Personal Work. He also traveled to New York to participate in the 1958 International Design Conference, and brought back bold, full page newspaper advertisement with American modern typography unlike any produced in Japan. Born April 6, 1915 in Yoshida Town, Nishikanbara District, Niigata Prefecture. 1st US Edition. People in Japan began to shift their emphasis from traditional fine art to applied art like graphic design. 1960. “To communicate visual matters which often are remote, universal or complicated” was the task and goal that Kamekura had set for himself as a graphic designer. Artworks. At this point, he was now an international designer that was not only pushing the Japanese ideals of graphic design but creating them. Yusaku Kamekura, born April 16, 1915, was a prominent designer of the post-war period. First major monograph on the seminal modernist designer Paul Rand, edited by Japan's leading post-war graphic designer Yusaku Kamekura. There are 6,128 graphic design works online. There are 10,231 design works online. Tokyo Olympics 1964 Design Guide Sheet: Download Recreated Vector Poster. After the war, Kamekura began his professional design career and moved into the field of corporate symbols and posters. Believing that trademarks and symbols represented the public image of companies, Kamekura himself explored a lot of details in the field of trademarks design. Price New from Used from Hardcover "Please retry" $99.99 — $99.99: Hardcover $99.99 3 Used from $99.99 1 Collectible from $300.00 The Amazon Book Review Book recommendations, author interviews, editors' picks, and more. Text by Yusaku Kamekura, 1962 Design 11 No. In 1951, he found the first graphic designer’s group in Japan, JAAC(Japanee Advertising Artist’s Club). Yusaku Kamekura was born in Niigata Prefecture, Japan in 1915. yusaku kamekura In tribute to graphic designer Yusaku Kamekura who passed away suddenly in 1997, a prize in his name was established in 1999 as a contribution to the development of the graphic design industry. Paper. “Yusaku Kamekura.” ADC • Global Awards & Club, 1993, adcglobal.org/hall-of-fame/yusaku-kamekura/.https://collection.maas.museum/object/349928, “社団法人 日本グラフィックデザイナー協会 JAGDA.” JAGDA:About JAGDA, www.jagda.or.jp/en/about/.https://medium.com/@kailindong/yusaku-kamekura-biography-8b15c3fcb0c7, https://www.famouslogos.net/yusaku-kamekura/. He studied at Shin Kenchiku Kogei Gakui, which was known as the Japanese Bauhaus-oriented Institute. Kamekura sought to bring Japanese graphic design to the international scene with his unique blend of Bauhaus-influenced design mixed with traditional Japanese themes and aesthetics. Condition A-: creases and minor tears at edges; minor creases in image. following. The simple geometry of the cherry blossom in the middle is easily recognizable and further brought out when pair Skip to beginning of content. This might be because of his goal of bridging the … Yusaku Kamekura Few designers achieve more than a half century of professional longevity—let alone continue in that time to find new solutions and challenges in their work. But the President of the Japan Graphic Designers Association, Inc. (JAGDA) Yusaku Kamekura has accomplished this … 2. Kamekura’s use of photography here was also a huge step in design everywhere because it was the first Olympic series branding to include real photographs instead of detailed illustrations. Kelly, William W., and Susan Brownell. Quarto, publisher's forest green cloth, upper board blindstamped, spine stamped in pink, yellow endpapers, original illustrated dust jacket. 40 is an out-of-print and rare issue of a slim 54pp Japanese magazine from the 60s dedicated to all things design. Personal Work. Yusaku Kamekura (1915-1997) was one of Japan's most prolific graphic designers. Yale University, Council on East Asian Studies, 2011, elischolar.library.yale.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1002&context=ceas_publication_series. As a designer, he was focused, positive, openhearted and always motivated. Because of this, he set out to push his understanding of what went into branding certain companies and used simple shapes with strong, geometric forms to create timeless pieces for various companies. Yusaku Kamekura Few designers achieve more than a half century of professional longevity—let alone continue in that time to find new solutions and challenges in their work. Throughout the course of his life Kamekura was passionate and dedicated to design, as Shigeo Fukuda said, “he set out to make design a profession.”. Kamekura is best know for his graphic work for the Tokyo Olympic Games in 1964. View Yusaku Kamekura’s artworks on artnet. First Edition. His work is distinguished by its dynamic composition, technical expertise and visual inventiveness, making full use of photography, colour and geometric elements. During this time was when Kamekura really cemented his unique take on graphic design and his understanding of the western styles of constructivism and Bauhaus. The Yusaku Kamekura Design Award was established to honor achievements of the late Mr. Yusaku Kamekura, the first President of JAGDA, who had a continued influence on the designers’ community around the world, and to seek further development of graphic design. Cart The year’s most outstanding work is selected from all designs included in the yearbook, regardless of the designer’s age or career background. His designs included a wide diversity of projects such as logos, packages, books, and page layout, but … Kamekura is perhaps most well known for his work for the Tokyo 1964 Olympics, as he combined modernist principles and typography with Japanese cultural heritage. W/ publisher's original glassine over jacket & cardboard slipcase. He is probably best-known for his 1964 Tokyo Olympic Games posters as Japan was still culturally shaken from the aftermath of the WWII, and Kamekura was tasked with creating a successful poster campaign to propel his country into the post-war design elite. His work began to document the international event that Japan participated and the progress that Japan was making after the war. Hello, Sign in. His next standout performance was the poster design for the 1970 Osaka Expo. Toppan Printing Co., Ltd. In 1978 he was also responsible for founding the Japan Graphic Designers Association (JAGDA) and served as president in an effort to bring many of Japan’s prominent designers together. Bio Japanese, 1915–1997. Learn about the artist and find an in-depth biography, exhibitions, original artworks, the latest news, and sold auction prices. Those early-life experience heavily influenced Kamekura with European western modern innovation in design: Bauhaus, Constructivism, Paul Rand, and the Art Deco posters of A.M. Cassandre. He viewed western logo design and branding styles as iconic, memorable and timeless, which the Japanese, at the time, were only imitating. Title Personal Work Client Personal Work. Page 1 of 1. This might have influenced him a bit when he was approached about 2 years later to work on some branding aspects for the upcoming Olympics ceremony in Tokyo. Yusaku Kamekura is one of Japanese's greatest first generation of designers. Since 1989, Kamekura has been the editor, cover designer, and organizer of Creation Magazine, a series of publications limited to twenty issues which focus on international graphic design, art, and illustration work by a variety of artists. Here, he learned much more about constructivism and Bauhaus directly and various methods of incorporating traditional Japanese themes into this distinctly western art style. Before Japan opened to the western culture and adopted the western political and social structure, the nation was dominated by traditional fine art which was mainly used for decoration. Sell art from your collection. Description: YUSAKU KAMEKURA (1915-1997) & OSAMU HAYASAKI (DATES UNKNOWN) TOKYO / OLYMPIC GAMES. Email to friends Share on Facebook - opens in a new window or tab Share on Twitter - opens in a new window or tab Share on Pinterest - opens in a new window or tab In 1950s, he visited designers in Kensai region of Japan and brought their work to the attention of Tokyo designers. In 1993 he established Creation magazine which he served as the lead art director for until the end of his life in 1997. Account & Lists Account Returns & Orders. Yusaku Kamekura has 19 works online. There are 10,231 design works online. “Kamekura, Yusaku: YUSAKU KAMEKURA: HIS WORKS. As Japan underwent a huge period of growth through export, design played a key role in the surge of commerce and advertising. Huge fan of anything regarding sports or athletics condition A-: creases and minor at... To introduce these new trends to the organization ’ s forms and designs this... Leading post-war graphic designer ’ s expansion, improvement and legal incorporation impact with his determination of pursuing best! Shin Kenchiku Kogei Gakui, which was known as the Japanese Bauhaus-oriented.... Know for his graphic work for the Tokyo and new York art Directors Club ( ADC ) 1955! Expanding the world of Japanese graphic design as a logo and corporate designer! Career would eventually lead him to work on all of the concept of design! Magazine which he served as the Japanese ideals of graphic design of ’! From 1946 to 1958, 1959 sports or athletics / Olympic Games in 1964 District, Prefecture. 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