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Figures 7 (upper) and 8 (lower): Line charts that show the annual performance of the Top 10 Decade End Artists’ singles and albums together. Alternatively they used the raw total chart point system as opposed to the inverse point system, as mentioned in the methodology. Label Performance: I went through my predicted Top 25 Artists of the Decade and I wrote down the label which the artist’s projects were signed to. 5, ZAC BROWN BAND Notably, gospel is the only genre among Billboard's seven 2010s decade-end genre artist recaps to sport women in the top two spots, as Tamela Mann ranks at No. 12/3/2020 Figure 10 shows that at the beginning of the decade the biggest chart performing artists on Billboard were female such as Adele, Taylor Swift and Katy Perry. 1 in the Hot Country Songs chart's history when its Bebe Rexha duet "Meant to Be" dominated for 50 weeks in 2017-18. 9, KEITH URBAN 5, To Be Announced As previously reported, Mark Ronson's "Uptown Funk!," featuring Bruno Mars, reigns as the Hot 100's No. California Privacy Rights Using Figure 2, once you take SPS-weighting into account these male artists who dominated in the second half of the decade had suppressed chart points and it becomes clear that Ed Sheeran had the strongest singles longevity, followed by Post Malone. Beyoncé is one of the very few artists who doesn't need to care about sales. While the album came out in late 2008, it set Swift up to become an international phenomenon over the course of the 2010s; it even landed at No. View Nos. This may come to no surprise seeing that he consistently released commercially successful projects nearly every single year in the decade. Accuracy of Ranking Models: I was interested to see how accurate my predicted Artist of the Decade rank was compared to Billboard’s rank (using the unofficial leaked list). 6, COLDPLAY 1 song of the 2010s. 4, PANIC! 1 on weekly charts earning the greatest value and weeks at lower positions earning the least. 1, LUKE BRYAN However, Drake’s album success was unparalleled and his two projects Views (#9) and Scorpion (#19) pushed him to earning more than double the points compared to his peers. This helped push them above Rihanna and Taylor Swift by the end of the decade. Drake dominated Billboard's R&B/hip-hop charts in the 2010s, racking up 18 No. Taylor Swift should become the runner-up and be listed the female artist of the decade, following the footsteps of Beyonce and Madonna in their respective decades. 3, CALVIN HARRIS (Keep checking billboard.com for further details.). 6, LADY A Then I wrote down the positions the artist’s releases were placed. From Figure 6 you can infer that the Artists of the Decade rank is Drake (#1) followed by Bruno Mars, Taylor Swift, Adele, Katy Perry, Maroon 5, Justin Bieber, Ed Sheeran, Rihanna and Post Malone. 1, ROMEO SANTOS Albums released be⦠10, POST MALONE. Billboard continues revealing the top acts of the 2010s. 4, To Be Announced I replicated the same entire above methodology for the 90s and 00s Top 10 Artists of the Decade. The left graph shows the performance using raw points whereas the right graph shows the performance with a 1.0 : 1.5 weighting non-SPS: SPS. Surprisingly, Bruno Mars, Adele and Ed Sheeran only released 2 or 3 projects throughout the entire decade which showcases their high commercial value by the general public. Of course, this was the decade of the single thanks to streaming. Without taking SPS into account (ie. 8, LECRAE Sheeran is the decade's fourth-highest-grossing act with $848.3 million, behind U2, Taylor Swift ($910.2 million) and The Rolling Stones ($907.6 million). This may be because her credited single’s success was diluted and she had to split the singles’ performance with featured artists such as Eminem, Drake and Calvin Harris. Katy Perry had 5 Hot 100 placements compared to only 2 BB200 placements which would heavily weigh her singles performance greater than her albums performance. I carried out this method for every release that charted. 4, NICKI MINAJ So a #1 album or single on a given week would have 100 points, a #2 release has 99 points, and so on. View the full, 50-position Top Dance/Electronic Artists of the 2010s chart here. In the United States, week by week, Billboard Magazine publishes the most popular songs on the Hot 100 for singles and the Billboard 200 for albums. They are more on par with ‘Unorthodox Jukebox’ and ‘Overexposed’ which is more realistic as ‘21’ was a rare experience of epic proportions at the time in the industry. "It starts with moving to Nashville, but then you've got to prove that you're gonna be able to pull this career off," the Georgia native mused in 2017. Let's dig into the all-genre Top Artists of the 2010s from Nos. 5, beerbongs & bentleys, Post Malone. While Beyoncé's had fewer top 10 hits this decade than last â she's had six No. They were probably aided by streaming and the rise of hip-hop and tropical-house which are male dominated genres. It is also important to note that his latter albums benefitted from being released in the streaming era which allowed him to have a longer chart run. It can help build up a picture to see if an artist is a ‘singles artist’, an ‘albums artist’ or both (which is usually the ingredient for the very top artists of the decade). Rock Insights into the most popular and successful artists of the 2010s, based on Billboardâs charts. 7, JUSTIN BIEBER This is similar to what we saw in Figures 3 and 4 where Drake and Taylor’s cumulative performance is more dominant towards their albums. The method is also beneficial when handling small figures and smaller sample sizes (n=10) compared to other ranking systems such as Spearman’s rho. Thereafter I halved the amount of points once more as Lady Gaga and Bradley Cooper were both named lead artists so they both achieved 19.5 points for this project. See Billboard's rankings of this decades's most popular songs, albums, and artists. 7, CARRIE UNDERWOOD 1s, while Amy Grant achieved one as a featured artist with Matthew West. The dotted line splits the pre-streaming and post-streaming eras. Check out their Top 20 below. 2, thanks in part to her two No. The %s show how many artists/projects were released under each label during the 2010s. Therefore I originally awarded it 78 points and then I halved it to give it 39 points. The left graph shows the performance using raw points whereas the right graph shows the points with an SPS-weighting. By the middle of the decade Drake and Taylor Swift were almost neck-and-neck for being the most consumed albums artist with almost 3 projects each to their name. Figure 7) one could interpret that their eras were experiencing almost 80% of the success Adele achieved during 2011. The weaker rank models also have 5 Top 10 artists whose ranking is underrepresented compared to their actual rank and have 3 to 4 Top 10 artists whose ranking is overrepresented compared to their actual rank. The phrase âthe kids are alrightâ ⦠1, To Be Announced 2, TWENTY ONE PILOTS Now, the 2010s' top 10 acts for each genre, as well as in touring, are unveiled for the first time. 7, JAMES FORTUNE & FIYA For the overall Top Artists recap of the 2010s, the acts at Nos. Figure 1 shows that there was a competitive singles market in 2010/11 with Adele, Katy Perry and Bruno Mars releasing commercially successful singles such as ‘Rolling in the Deep’ (#10), ‘ET’ (#40) and ‘Just the Way You Are’ (#22). 1, THE CHAINSMOKERS 10, ROGER WATERS. Streaming has been shown to elongate chart runs compared to songs released earlier in the decade, which would give these songs an unfair advantage. From this I created a visual to show the presence of the most popular and least popular labels, based on the Top 25 Artists. Do Not Sell My Personal Information Billboard is a subsidiary of Valence Media, LLC. 3, "Shape of You," Ed Sheeran; No. 2017's Evolve led the latter list for a personal-best 24 weeks, while its single "Believer" topped the former tally for a career-high 29 frames. I then went back and added an SPS (streaming plus sales) weighting factor. 8, HILLSONG WORSHIP 1. 5, POST MALONE Daddy Yankee is the No. A song from the late 1990s made a sizzling resurgence in the late 2010s, helping to spark MercyMe's reign as the top Christian act of the latter decade. To simplify subscriber access, we have temporarily disabled the password requirement. Lauren Bennett & GoonRock; No. Not only has Taylor Swift been putting out No. For a little over a decade, Drake has become a dominant presence, helping him become one of the most successful and influential hip-hop and pop ⦠Then, to quantify the performance of each release that charted I used the inverse point system. 4, ED SHEERAN Privacy Policy 4, FLORIDA GEORGIA LINE Figure 7 shows that Adele, Bruno Mars and Katy Perry gained the highest charting points in 2011. From October 2012 to February 2013, Muse's song " Madness " topped the chart for 19 non-consecutive weeks, breaking the record for the most weeks spent at number one by a song in the chart's history. Billboard's Top Artists of the 2010s. However, when looking at Figure 8 and taking SPS-weighting into account, the second half of the decade becomes more depressed and the peaks are less steep. The Billboard Music Awards show had been held annually since 1990 and the event was formerly held in ⦠Names of those who stomped on these multiple formats might include Rihanna, Drake, Beyonce, Nicki Minaj, Justin Bieber - just to name a few. Tasha Cobbs Leonard first reached Billboard's charts in December 2012 and has since earned four No. 1s on Top Latin Albums. I also created graphs to show how the releases of the predicted Top 10 Artists did annually and cumulatively over the decade. The limitation of this graph is that the predicted Top 10 Artists of the Decade has only 4 female artists and 6 male artists (including groups) which can skew black line in favour of the males and not giving an equal reflection of M:F performance. 3, CHRIS BROWN The limitation of this investigation is that this does not fully determine their status as an albums/singles artist as it only takes into consideration the Top 100/200 lists. 10, FOO FIGHTERS. And that's what makes her the artist of the decade. Sometimes it is possible to predict who the top artists are by their looking their positions on the already released lists for the Songs of the Decade and Albums of the Decade. 4 among the 2010s' top rock artists, Panic! 3, J BALVIN This will be the second consecutive decade a rapper has been awarded the title. The depression also helps show that the males’ success is not as high as what the females experienced in 2011 which Figure 7 would lead the reader to believe. As I was creating a bivariate correlation Kendall Tau could quantify the strength of the relationship. Therefore I awarded it 100 points. The Las Vegas band scored five No. Halsey; No. EU Privacy Preferences, BILLBOARD is a registered trademark of Billboard IP Holdings, LLC. For example, in 2018 the ratio of M:F commercial performance is 5.5 : 1.0. Of particular note is Rihanna’s rank in the ‘2010s - SPS’ plot (see the bottom-left plot). Sony experienced 70% less artist presence in comparison to UMG. 1s on Top Rock Albums during the 2010s. View the full, 50-position Top Gospel Artists of the 2010s chart here. Billboard previously published, among multiple decade-end charts, the overall Top Artists from Nos. With 250 reported shows during the 2010s, the famed Irish rock quartet is the only act to have earned more than $1 billion in that span, closing with $1.018 billion and 9.1 million tickets sold, according to figures reported to Billboard Boxscore. 7, SKILLET 3, ÷ (Divide), Ed Sheeran; No. 1 albums on the Billboard 200 in the 2010s. How We Charted the Decade: Billboard's 2010s decade-end recaps encompass chart performance from Dec. 5, 2009, through Sept. 28, 2019 (except for those for the Social 50, which began on Dec. 11, 2010, and Hot Dance/Electronic Songs and Streaming Songs, each of which launched on Jan. 26, 2013). The dotted line in the bottom-left graph indicates the biggest difference in rank placements out of all the artists on all four plots. 3, MUMFORD & SONS The former trek covered 2009-11, becoming the highest-grossing tour all-time, with $736 million, until Ed Sheeran's The Divide Tour (2017-19) took the title with a final gross of $776.2 million. Figure 14: Scatterplot graphs using the Kendall Tau correlation coefficient for the 1990s (top-left), the 2000s (top-right), the 2010s without SPS-weighting (bottom-left) and the 2010s with SPS-weighting (bottom-right). Elsewhere in the top five: No. On October 14th 2020, the 2010s Billboard Artist of the Decade winner will be revealed at the 2020 Billboard Music Awards. Terms of Use Similar to Figure 1 and 2, Ed Sheeran and Post Malone also had immense albums success with ‘Divide’ (#3) and ‘Beerbongs & Bentleys’ (#5). 1 single, either as a leading artist or featured artist. 9, DAFT PUNK Finally BMG held 4% of artists releases during the decade. Billboardâs Top R&B/HIP-HOP Artists Of The 2010s. Taking all of this into account, it can be inferred that if one is hoping for musical commercial success your best bet is to sign to UMG as they have had the greatest presence amongst the top recording artists of the decade. The first number one of the 2010s was "Uprising" by Muse, while the last was "Orphans" by Coldplay. 6 through 10 tallied a combined 23 No. Here, writer Mark Braboy explains why he believes Drake is the greatest artist of the decade. Therefore different statistical methods and models will have to be taken into consideration in order to quantify the most popular releases in a given week or decade. From my analysis, I predict that Drake will be crowned the Artist of the Decade. 8, LIL WAYNE 1s. Therefore the ratio/strength of pre-2015 and post-2014 songs is 1.0 : 1.5. 6-10 are ranked below, with the top five set to be revealed during the 2021 Billboard Music Awards. Elsewhere among the top 10 country acts of the 2010s, Florida Georgia Line, at No. AdChoices From Taylor Swift to Kendrick Lamar, all the artists who owned the 2010s with their musical mastery. Also Rihanna’s #4 position was probably bolstered by her bubbling-under Top 100 Hot 100 success as neither of my models predicted her to rank so high. (He also thinks Kendrick Lamar is the artist of the decade.) 1s on the weekly Hot R&B/Hip-Hop Songs chart and 10 No. Billboard's decade-end touring charts are based on Billboard Boxscore data for performances between Dec. 1, 2009, and Sept. 30, 2019. 2, TAYLOR SWIFT During the second half of the decade Bruno Mars superseded Katy Perry with Song of the Decade ‘Uptown Funk’ and the singles from ‘24K Magic’ leaving him as this investigation’s Hot 100 Artist. She also had the fourth longest cumulative run at number one (twenty-six weeks) during the 2010s. That means songs that made number 1 for one week will receive the same amount of points, etc. The most surprising outcome from this investigation is seeing Post Malone’s Billboard domination after only three years of success in the latter end of the decade - this was enough to land him a Top 10 position! The left graph shows the performance using raw points whereas the right graph shows the points with SPS-weighting, which is why the y-axis decreases by 50 points. The Top Artist of 2010s is the Toronto rap star Drake, who has 40 top 10 hits, 7 of which reached No. 8 Top Artist of the 2010s, as Billboard continues revealing the decade's top 10 acts, overall and in various genres, as well as in touring. Republic and Interscope held 40% of the top UMG artists in its roster with names such as Drake, Post Malone, Maroon 5 and Lady Gaga. Therefore this investigation will try to determine who the Artist of the Decade is using these two lists. I provide my insights into the media, entertainment & communications, science and business industries. Gary Trust Christian Ed Sheeran and Post Malone then crept in with enormous success in the second half of the decade and were able to squeeze themselves into comfortable mid-to-lower tier positions of the Top 10. This is because streaming allows a release to be continuously consumed, more than it would have done just from single purchases on sales platforms or the radio. The dotted line splits the pre-streaming and post-streaming eras. Using this methodology as an example, the #1 Song of the Decade was ‘Uptown Funk’ by Mark Ronson and Bruno Mars. By the end of the first half of the decade it appears Katy Perry was on good track to be Artist of the Decade if she was to keep up the pace of her chart success. The positions for the Artists of the Decade from position #100 down to #6 have already been revealed. However, the Top 100/200 will carry more weight because they are bigger releases and should be a good base determinant. Therefore I worked out what proportion of their performance was built up by singles success and what was built up by their albums success. Imagine Dragons first fired up on Billboard's charts in 2012 and quickly flew to record-breaking heights. 10 dance/electronic artist of the 2010s, and Bastille, controlled Hot Dance/Electronic Songs for a record 69 weeks beginning in September 2018. "I Can Only Imagine" topped Billboard's weekly Hot Christian Songs chart for three weeks in 2018, the latest of the band's record 13 No. 2, JASON ALDEAN Taylor Swift is the all-time winner with three and Swift and Rihanna is the most nominated artist with seven. 1, U2 Billboard's Top Artists of the 2010s. 8, ERIC CHURCH Country I then worked out the proportion of artists who were assigned to their specific label, under each parent group. It is interesting to note that Post Malone, who on this graph debuted last in 2017, has the greatest Hot 100 rise out of all his peers achieving approximately 280 chart points by the end of the decade. 8, KATY PERRY Male vs Female Performance: Using the predicted Top 10 Artists of the Decades, I used the top male and top female artist’s performance to work out if the males or the females performed better every year during the 2010s. This is done by aggregating the artist’s total points. Figure 11 shows that Drake, Taylor Swift, Rihanna and Justin Bieber achieved the majority of their top Billboard points from their album performance compared to their singles performance. They also keep a tally of how each release performs and by the end of the decade Billboard releases a list of who are the most popular recording artists of the decade. The acts from Nos. 9, NICKY JAM It is possible to predict who the winner is by using Billboard’s previous methods to determine the artist of the decade. Drake, Taylor Swift, Adele and Justin Bieber released successful albums such as ‘Take Care’ (#45), ‘Red’ (#32), ‘21’ (#1) and ‘My World 2.0’ (#22) in the digital age. The top 10 charts are without the SPS adjustment whereas the charts below are inclusive of the SPS adjustment. Meanwhile, her 2013 EP Grace has spent a record 185 weeks in the latter list's top 10. Billboard will have songs below the Top 100/200 which might changes the artist’s proportions. Drake falls by almost 12% compared to Taylor Swift who only suffered a 9% decrease in chart performance, yet it is clearly defined that Drake and Taylor are the albums artists of the decade. 77 songs topped Hot Rap Songs in the 2010s. 9, MAROON 5 5, TOBYMAC Unfortunately, she remained stagnant with no major smash singles or albums to help contribute to growing her chart success. 100-6 on the 100-position Top Artists of the 2010s chart here. Adele and Post Malone’s majority falls on their BB200 success whereas Ed Sheeran and Bruno Mars’ success is slightly skewed to their singles success. He joins the list with Elvis Presley, The Beatles, Elton John, and Michael Jackson who have also been awarded this honor in their respective decades. Hot Rap Songs is a record chart published by the music industry magazine Billboard that ranks the most popular hip hop songs in the United States. 2, "Party Rock Anthem," LMFAO feat. From this point male artists dominated the market and the black dotted line follows the males trend line more closely than the females, to also establish their dominance. 5, DAVID GUETTA Check out a deep dive into the biggest acts of the decade as measured by Billboardâs charts. Singer Katy Perry ranks second for the most songs atop the Hot 100 (eight) in the 2010s decade. Previous Top Artist. Specifically, the overall Top Artists category ranks the best-performing artists based on activity on the Billboard Hot 100 songs chart and the Billboard 200 albums tally, as well as social media data and touring revenue from Billboard Boxscore, while genre-focused Top Artists rankings blend acts' decade-spanning performance on each genre's main song and album charts (such as, for country, Hot Country Songs and Top Country Albums). 8, OZUNA 4 among the top R&B/hip-hop artists of the 2010s, Nicki Minaj has tallied the most Hot R&B/Hip-Hop Songs entries among women in the list's history: 112, through the latest, Dec. 5-dated chart. 11 through 50 Top Artists on charts encompassing country, rock, R&B/hip-hop, Latin, Christian, gospel, dance/electronic and all-genre touring. There are only five women have won the award more than once: Swift, Adele, ⦠Luke Bryan earned another career achievement this week when he was named Billboard's top country artists of the 2010s, earning the distinction thanks to his 11 No. 1 hit this decade, ⦠Figure 9: Stacked bar charts which show the breakdown for how much the Big 4 Parent Music Labels dominated the decade. 4 artist), featuring Descemer Bueno and Gente de Zona, beginning in May 2014. View the full, 50-position Top R&B/Hip-Hop Artists of the 2010s chart here. Figures 12 (upper) and 13 (lower): A series of pie charts which shows the breakdown of how much an artist’s total points is made up using their singles performance and of their albums performance. Rihanna and Bruno Mars have Billboard hot 100 success but they lack on Billboard 200 performance, Adele is doing very well on the Billboard 200 but lacks on Billboard hot 100 performance and Justin Bieber has on ⦠Click through for more images of some of the decade's biggest acts, starting with Ariana Grande. Meanwhile her albums performance is 100% credited just to herself. 9, PAUL McCARTNEY Click on the following links for deeper dives into Billboard's 2010s decade-end charts covering country, rock, R&B/hip-hop, Latin, Christian, gospel, dance/electronic, social activity and all-genre touring. Meanwhile, "Happier," by Marshmello, the No. 4, LAUREN DAIGLE Rihanna and Justin Bieber experienced slow, consistent success with their projects ‘Anti’ (#29) and ‘Despacito (Remix)’ (#9) which helped give them mid-tier placements. See Billboard's rankings of this decades's most popular songs, albums, and artists. Plus, Lauren Daigle, the genre's No. View the full, 50-position Top Country Artists of the 2010s chart here. 6-10, as well as the decade's top 10 acts by genre and in touring. Then I ordered the lists to see who had the best performing Hot 100 and BB200 success on the chart. Similar to Figure 3, the 2010-2013 music market was extremely competitive with Adele, Bruno Mars and Katy Perry dominating the Billboard charts with ‘21’ (#1), ‘Unorthodox Jukebox’ (#15) and “Teenage Dream’ (#44). 2, LADY GAGA Top Artists recaps are ranked based on a formula blending performance, as outlined above, of all their chart entries. At No. 7, BEYONCÉ The accuracy rate increases from 60% to 80% once taking SPS into account speculating that the 1.0 : 1.5 was a similar ratio they gave to post-2014 releases. Drake did this with 8 BB200 chart placements and 5 Hot 100 placements and Taylor did the same with 5 and 2 projects, respectively. Top Artists, overall 5, THE BLACK KEYS 9, FALL OUT BOY Let's dig into the all-genre Top Artists of the 2010s from Nos. The English/Spanish-language collab spent a record 56 weeks atop Hot Latin Songs beginning in February 2017, passing the 41-week reign of "Bailando" by Enrique Iglesias (the decade's No. Put simply, the 2010s would have been a very different â and emotionally emptier â time without her. Nonetheless all the top 10 artists exhbited strong commercial releases in both albums and singles in order to attain their Top 10 positions. 5, DADDY YANKEE TobyMac recorded two No. Having arrived on the weekly Hot Dance/Electronic Songs chart in 2014, The Chainsmokers have achieved a record six No. 7, THE LUMINEERS Touring Katy Perry and Post Malone would not experience any changes as their biggest chart performances were only experienced in one half of the decade. 1, IMAGINE DRAGONS Billboard continues revealing the top acts of the 2010s.. "I just set out to make the best music I can and have fun with it.". They were most likely experiencing success at this time in one platform as opposed to both. 98 on this decade's overall Billboard Hot 200 list. 1s on the weekly Hot Gospel Songs survey and five on Top Gospel Albums. And, in what order do they rank? 1 singles in her career, but only one of them was released in the past 10 years (and it included Ed Sheeran) â part of that has to do with the fact that she stopped ⦠They both achieved more than 75% of their charting points from their album’s performance. 1, MERCYME I also added together the artist’s Hot 100 and BB200 points to get to an overall Artist of the Decade rank. Drake. He's been published in Variety, The Atlantic, Mic, and other publications. The 2010s saw the rise of a new generation of musicians with larger-than-life personalities. The x-axis should follow FIgures 1 and 2 and contain the years 2010 to 2019. at the Disco amassed a record 65 weeks at No. This section will be updated periodically throughout the end of the year. Again, the five biggest artists of the 2010s are scheduled to be announced during the 2021 Billboard Music Awards. 3, THE ROLLING STONES 1, DRAKE The Drake domination in Figure 5 becomes less impressive in Figure 6 once you see that there is a more equal spreading of the artists’ cumulative performance as opposed to Drake demolishing the competition. Bruno Mars, Rihanna, Katy Perry and Maroon 5 still had albums success but had a more gradual rise in comparison to their aforementioned peers. Chart success the all-genre Top Artists recap of the 2010s Beyoncé is one of the decade. ) 100-position Artists... Bottom-Left plot ) an association between my PREDICTIVE ranking and the rise of hip-hop and which! Genre and in touring, are unveiled for the 2010s saw the rise of hip-hop and which... 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Are bigger releases and should be a good base determinant 100/200 which changes. 1990S model and look at using numerous components to compile this list ) weighting factor raw chart! Reissues, compilations, and EPs are excluded continues revealing the Top performing female Artists, PANIC as Hot. Cumulatively over the decade. ), Mic, and other publications released from.. Course, this was the only major female artist who was able to sustain a female.. Grant achieved one as a result billboard artist of the decade 2010s Top 10 hits this decade 's Top album. 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